Sandwich and coffee shop with 'California'-like paninis and salads, in addition to fresh juice and wine. They have plenty of small tables and booths, more trendy than homey, but a place that you can camp out and read/work for a while.
I had a "Greek" sandwich, falafel, roasted eggplant, tabouleh, on toasted ciabatta and a beetroot-pear juice, which not surprisingly is beet red. 75 rmb.
I went to the one in Hong Kong New World at Huai Hai Zhong Lu near Madang Lu (near Uniqlo), right in a little square with other restaurants and a block from my Shanghai apt!